Background

• Budweiser Brand sales down almost 20% in the casual dining channel in past 5 years

• Younger consumers moving toward craft beers or spirits

• Buffalo Wild Wings has seen their overall beer sales decline 3% the last year

• BWW heavily leaning on their beer suppliers to bring in innovative programming and help reverse the negative trend

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Challenge

• Elevate the Bud Brand w/in BWW while driving traffic and ticket ring

• Develop a program flexible enough to work across franchise groups and restaurant layouts

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Idea

All Buffalo Wild Wings restaurants transformed from their normal everyday venue into The Official FIFA World Cup Zone! BWW became the one-and-only destination to show passion, connect with other fans and share in the excitement that only the World Cup provides.

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Results

• HUGE SALES: +136% vs Previous Month

• App Engagement: +375k Blipps / +140K Uniques

• Social Engagement: +45k unique posts